PepsiCo launches hemp energy drink in the US, carving out new direction for the category
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PepsiCo’s energy drink Rockstar is launching Rockstar Unplugged: ‘a new kind of energy drink which focuses less on providing a big hit of energy and more focus on enhancing good vibes’.
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Energy drink - Food
Beverage Spectrum April 2010 by BevNET.com - Issuu
PepsiCo Launches Hemp Energy Drink In The US, Carving Out, 59% OFF
2013 Soft Drink Report: Refreshing the carbonated soft drink category, 2013-04-11
