Why did Lavazza add Alexa to a manual coffee machine?

The famous Italian brand has incorporated voice controls to a machine you still need to operate the old-fashioned way.

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Review: The Lavazza A Modo Mio Voicy's Best Feature Isn't Its Smarts

Lavazza A Modo Mio Voicy review - Saga Exceptional

I tried this pod coffee machine with Alexa in it and it is officially the best sounding coffee machine ever