The Kraft Heinz Company - This Back to School Season, Capri Sun

The brand debuts its Kid Noise-Canceling Juice Drink to help block out loud noises and give parents a moment to themselves Back-to-school season is upon us and parents are in the midst of never-ending to-do lists. From school supply shopping and endless forms, to sports practices and meet the teacher nights, parents often spend the only moments they have to themselves trying to keep up with the never-ending demands. With 66 percent of parents reporting being burned out, 1 Capri Sun Juice Drink wants to give parents a much-needed break by introducing Kid Noise-Canceling Juice Drink packs, which offer parents 50 seconds of calm, in partnership with Taskrabbit . Capri Sun® introduces Kid Noise-Canceling Juice Drink Packs to provide parents with 50 seconds of calm (Photo: Business Wire) Inspired by the notion that each pouch of Capri Sun takes approximately 50 seconds to drink, “Kid Noise-Canceling Juice Drink” is a repackaging of the brand’s beloved product, designed to mimic the style

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