The Demise of Müller Yogurt - Package InSight
4.5 (206) · € 30.00 · In Magazzino
Theo Müller Group agreed to cut their losses and decided to exit their five-year-old joint venture with PepsiCo to take over the yoghurt business in the United States. The major cause of their demise was a lack of consumer insights and attention to package design.
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