The Weeknd Named World's Most Popular Artist By Guinness World Records

Abel Makkonen Tesfaye, more commonly known as The Weeknd, is officially the most popular artist in the world, according to Guinness World Records (GWR).
The Weeknd's surge was fueled in part by TikTok, after his 'Die for You' remix with Ariana Grande went viral on the platform, according to GWR.

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