LEGO's New Strategy Towards Adult Fans

LEGO is increasingly focusing on their adult fans. What does this mean for the future of the brand? Join the discussion!

Adult Fans of LEGO Connecticut Public

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LEGO's New Strategy Towards Adult Fans

Legos for adults: The company is targeting stressed-out grown-ups - The Washington Post

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LEGO's new adult product strategy: Why LEGO is retiring Creator Expert [Feature] - The Brothers Brick

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The Rise of Adult Fans of LEGO® (AFOLs) and Why Bricks & Minifigs is Perfect for Them - BAM Corporate