Fenty Beauty review: Is Rihanna's makeup brand worth the hype?

I tried and tested all the makeup products from Rihanna

IS FENTY BEAUTY WORTH IT? reviewing every product I own! @jaichanellie

The Fenty Icon Velvet Lipstick has just launched, and we're reviewing every single shade

Fenty Beauty: Shop the Friends and Family sale for huge discounts

Rihanna's Fenty Beauty Is Here and It's Even Better Than We Dreamed

This lipstick will help you forget the fine lines and dryness of the past. The luxe and lasting liquid color comes with head-turning hues that stays while feeling plush and comfy. The creamy, whipped texture hugs lips with intense color in one precise swipe. Dries down to a velvet-matte finish. Doe-foot applicator for easy and precise application.

Fenty Beauty Fenty Icon Velvet Liquid Lipstick - The MVP

What to Buy From Rihanna's Fenty Beauty Makeup Line

7 most successful celebrity beauty brands in the world, from Selena Gomez' Rare Beauty and Rihanna's multimillion-dollar Fenty Beauty, to Kylie Jenner's Kylie Cosmetics and Gwyneth Paltrow's Goop

How Fenty Beauty Has Built Brand Awareness — and Won, by Latana

Rihanna's Fenty Beauty Sale Extended: Save 40% On These 20 Products

Rihanna's Fenty Beauty Is Launching an Inclusive Line of Concealers in 50 Shades