How e.l.f. Cosmetics is using personalization to drive e-commerce

In April 2019, the brand began implementing a product personalization program for both its desktop and mobile e-commerce sites. The program works by tailoring what a customer sees on the website based on their past shopping actions.

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e.l.f. Cosmetics tailors the beauty regimen to every shopper

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e.l.f. Cosmetics tailors the beauty regimen to every shopper