Glossy x Launchmetrics Research: The buzziest fragrances include YSL's Black Opium and Glossier's You - Glossy
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The list is notable because it is a mosh-posh of designer fragrances, niche perfume brands, in the case of Maison Francis Kurkdjian and Glossier, and a single-celebrity-led perfume. It represents the variation of the fragrance category, once dominated solely by designers and celebrities.
YSL Black Opium Collector Edition
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Research Archives - Glossy
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YSL Black Opium Perfume Review and Photos
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Yves Saint Laurent Black Opium Click & Go, 0.08-oz. - Macy's