Campari Soda's Redesign Doubles Down On An Icon Dieline - Design, Branding & Packaging Inspiration

Refreshing such a longstanding and storied brand can be tricky—change too much, and you lose the established familiarity and alienate longtime fans. But an occasional refresh is required for nearly every brand, one that feels modern but says we still play the hits.

The Campari Soda redesign celebrates the drink's “iconic history” - Design Week

Campari looks to Milanese architecture for its new brand identity - Design Week

Why the Italian style is functional to the sales of your packaging?

Depero's Campari Soda bottle

Campari Soda's Redesign Doubles Down On An Icon Dieline - Design, Branding & Packaging Inspiration

Campari Soda's DUO Seat Is Designed To Be Shared – PRINT Magazine

Campari Soda and the #DesignConnection - IFDM

Campari Soda's Redesign Doubles Down On An Icon Dieline - Design, Branding & Packaging Inspiration, campari

Stay Gold (and Blue), Ponyboy: PepsiCo Unveils A New Look For Rold Gold

Designers Pick Their Favorite Packaging From 2022 Dieline - Design, Branding & Packaging Inspiration

Designers Pick Their Favorite Packaging From 2022 Dieline - Design, Branding & Packaging Inspiration