CITMA - The evolution of the Coca-Cola Logo
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In 2022, Coca-Cola’s brand was valued at 97.9 billion U.S. dollars – a long way from its humble beginnings in 1886 in a pharmacy in downtown Atlanta. How did it shoot to global fame?
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BRAND HISTORY In 1886, Dr. John Pemberton (Pharmacist) created a flavored syrup that when mixed with carbon water it tasted delicious. Thus Cocoa-Cola. - ppt download
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